Mobile game analytics play a crucial role in the toolkit of every game developer. These tools allow you to analyze player behavior, calculate essential metrics and key performance indicators (KPIs) such as daily active users and retention rates, and identify bugs or user experience issues.
However, more than knowing what is happening in your game is required to enhance the player experience or increase revenue. This is where many game analytics tools need to catch up. They primarily focus on quantitative analytics, providing information on the number of users who perform specific actions or giving a text-based log of a user’s actions in a session.
However, you need to understand the user experience with session recordings accurately. For this purpose, we advise you to use auxiliary services. For example, similar check website outage tools are popular among online platform owners.
This blindspot has two significant consequences:
- Difficulty analyzing game mechanics and improving essential metrics like revenue and user retention. For example, tracking how many people purchased a paid add-on for a hero in your game is easy. However, understanding why they chose or didn’t purchase add-ons for other characters requires a comprehensive view from the user’s perspective. With this, you may draw accurate conclusions about player behavior.
- Inability to pinpoint the exact circumstances leading to bugs, crashes, or other issues. This means game developers and QA testers must rely on guesswork when debugging. If available, reproducing issues solely based on quantitative data and user explanations consumes significant time and effort.
In summary, traditional game analytics platforms and tools inform you about what happened in your game, such as logins, purchases, bugs, and events. Still, if necessary, they must provide insights into the reasons behind these actions for fast-fixing problems.
Otherwise, gamers will become dissatisfied and stop playing. Something like this often happens to website visitors – if they ask questions like “Is Crypto.com down?” – it is possible that they will soon stop visiting the site.
Key mobile game metrics
There are six essential mobile game metrics:
- Daily active users.
- Monthly active users.
- Stickiness rate.
- Retention rate.
- The average revenue per daily active user.
- In-game purchases.
In conclusion, game analytics tools provide crucial insights into players’ behavior and performance metrics. However, with session recordings to get an accurate understanding of the user experience, it’s easier for developers to draw meaningful conclusions about player behavior or identify bugs and issues quickly.
Metrics monitoring is a great tool that helps bridge this gap by combining powerful qualitative data with quantitative events and funnels so you can create better experiences for your players while also improving essential KPIs such as revenue and retention rate.